Admin dashboard
The dispatch command center — every order, picker, route, and dollar on one screen, updating in real time.
Case study · Logistics
DrofillaFrom email chaos to real-time truth.
How we built and now operate Drofilla — the platform that runs a US 3PL's whole operation, from an order landing in the inbox to the money landing in the bank.
RoleBuilt & operated by ThurixClientsRD Delivery · BarBakStatusLive in production
admin.drofilla.thurix.comLive
52K+
Orders processed
$55M+
GMV tracked
$14M+
Settled automatically
16
Delivery locations
The challenge
Orders everywhere. Truth nowhere.
A 3PL delivering wholesale foodservice orders to restaurants was running 50 to 150 stops a day on email, text messages, and PDF purchase orders — every one in a different format. Pickers worked off paper. Customers phoned in to ask "where's my order?" And every week, someone reconciled distributor settlements by hand in a spreadsheet. There was no single source of truth between the moment an order arrived and the moment the money settled.
What we built
One platform — dock to bank statement.
Drofilla replaced the whole patchwork with one system: AI reads the incoming order, the warehouse coordinates the pick in real time, drivers capture proof, customers watch it happen live, and settlements reconcile themselves. Three surfaces, one source of truth.
Picker & driver app
iOS and Android app for the field: assignments, swarm picking, scanning, and proof of delivery.
Customer tracking
Branded tracking pages and SMS updates, so customers follow their order instead of calling to ask.
What makes it different
Three things no one else does.
Anyone can build a form and a map. These are the parts that were genuinely hard — and are the reason it holds up under a real operation.
Swarm picking
Multiple pickers attack the same order in parallel, with dry, frozen, and cold zones kept in sync over WebSockets. No collisions, no double-picks.
45 → 15 min fulfillment
AI messaging
Customers text in plain language — "where's my order?", "add 2 limes" — and get policy-aware answers with live tracking links in seconds. Retrieval-grounded, so it stays accurate.
160+ languages auto-detected
Automated reconciliation
Upload any settlement report; the AI maps the fields, matches every order, and flags discrepancies. A weekly spreadsheet ordeal became a single click.
$14M+ settled automatically
Email order intake
An order hits the inbox — even a 38-line wholesale PO — and the AI parses items, customer, address, and delivery window, then creates it instantly on the dashboard.
PO → live order in seconds
From email to doorstep
One transparent path, eight SMS touchpoints.
Every order follows the same path — your customer sees it, your pickers live it, dispatch owns it, and the money closes the loop.
- 1
Confirmed
SMS 1
- 2
Shopping
SMS 2–4
- 3
Validated
SMS 5
- 4
In transit
SMS 6–7
- 5
Delivered
SMS 8
- 6
Reconciled
Settlement
Under the hood
Built to be production-grade — not a demo.
Real-time coordination runs over WebSockets. A polyglot backend on multiple databases, containerized and orchestrated, keeps it fast and resilient under real load.
Frontend & apps
- Next.js
- React
- React Native
Services
- Node.js
- Python
- Django
- FastAPI
- NestJS
Data
- PostgreSQL
- MySQL
- MongoDB
- Redis
- Supabase
- Neon
Infrastructure
- Docker
- Kubernetes
- AWS
Messaging & billing
- Brevo
- Twilio
- Stripe
Real-time
- WebSockets
The outcome
Real orders, real money, real growth.
Drofilla isn't a case study we dressed up — it's a live business we run, and a growth engine for the operators on it. One operator scaled from 7 to 11 locations with us, doubling their order volume along the way. It's the proof behind everything else Thurix builds.
- One operator grew from 7 to 11 locations — orders up 100%
- Email, SMS, warehouse, and driver in one system
- Fulfillment cut from 45 to 15 minutes with swarm picking
- Weekly settlement reconciliation reduced to a click
- Customers self-serve tracking in 160+ languages
- Now expanding from 3PL into wholesale & grocery
Live
Running in production across 16 delivery locations, handling 50–150 stops a day.
Trusted by
RD Delivery
Before Drofilla, orders lived in email and spreadsheets. Now one system runs dispatch, picking, tracking, and settlement — and we scaled from 7 to 11 locations without adding chaos.
Let's talk
Want a system like this for your operation?
Tell us the workflow or product on your mind. We'll come back with a real plan and what it'd cost — usually within a day.